Tuesday, December 18, 2007

Will creating a blog help your business?

Does your business need a blog? Will creating a blog help your business? Our firm Barbara Segal and Associates suggests if you get Googled you build credibility. Because Google.com is so popular and indexes so comprehensively, if you focus some of your marketing and promotion time on getting your name out on the Web, you're building your credibility, both online and offline.

What is a Blog?

A blog is a Web log, an online journal. Blogs started out as online diaries, in which diarists shared their everyday lives with the world in 1998. Since then blogs have moved on, and are well on the way to becoming a standard business tool.

In February 2003 Google.com bought Pyra Labs, the company which owns the Blogger weblogging tool. Blogger.com, one of the main sites providing blog software and hosting, boasted a million hosted web logs in early 2003. Google.com's interest in blogs indicates that blogs are mainstream. A blog help your business in many ways, depending on whether you create a private or a public blog. Blogs are so useful that you'll want to create both. Your business's private, internal blog. If you're a solo business operator, you have colleagues, partners, contractors, and suppliers with whom you communicate daily. You can post links to large files, no need to email, fax, or mail them to and from. Your blog is more useful than email, because blog postings are dated, and easily search able. You can post a message you want everyone to read, and the message stays on the blog. With email, you read and delete, or read and forget. If you've worked on a project with someone in another state or on the other side of the world, you've blessed email, because it makes sharing information so easy. Using a blog to share information is even easier than using email.

A business blog is a powerful marketing tool. A blog can add value to your Web site, or it can take the place of a Web site. Look at it as a combination "What's Hot" and "What's New" Web site page, and an online journal. A blog's nature, is friendly and relaxed. If you don't have a site, your blog's a place to put your online portfolio, latest news, public relations and client list. You can, and should, use your blog to express your personality and expertise. If you have a Web site, your blog page builds loyalty, because if you provide interesting content, your visitors will return to your site. And because it's a Web page, your blog will appear on search engines, attracting new clients.Google has been treating blogs differently from other Web pages for a couple of years. Whereas it takes a standard Web page/ site a month to be indexed by Google, blogs are indexed daily. This means that your blog is very cheap advertising. You can post something on your blog and have it indexed by Google within a day.

Barbara Segal & Associates, has been contracted by many clients to blog since 2005. Our portfolio of clients are in the fashion industry, interior design field, infant market, film industry, and corporate public relations. Contact Barbara Segal & Associates for more information on getting started in 2008 with a power full marketing tool for your business. Contact: BabsSegal@gmail.com

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